Sri Sathya Sai International Organization

The specially designed logo for the 100th Birthday Celebrations of Bhagawan Sri Sathya Sai Baba was chosen after detailed deliberations on the various options that were submitted. This logo, which is a humble and sincere attempt to capture the uniqueness of our dear Swami, has deep and multilayered meanings.

1. Appearing as the number '100', where the numeral ‘1’ is made from Swami’s form, it is a clear indicator of the 100th Birthday of our dear Lord.

2. God is both sakara (with form) and nirakara (without form). The logo depicts both these with Swami’s beautiful form and the infinity symbol representing His formless aspect.

3. The Taittiriya Upanishad defines God as, “Sathyam Jnanam Anantham Brahma" (Brahman [God] is Truth, Knowledge, and Infinity). The logo is a graphical form of that same definition.

4. Bhagawan Baba says, “There is only One. That one is the Hero - God; all the rest - i.e. the entire world, is zero.” The logo amplifies this statement showing that with Swami by the side, the ‘zeroes’ become infinite.

5. The logo represents the infinite love, grace, wisdom, and glory of our dear Bhagawan.

This logo has been approved by the members of the Prasanthi Council and the directors of the Sri Sathya Sai World Foundation for use in all the communications, publications, programs and events of the SSSIO worldwide, within the organization and amongst the public. We strongly urge you not to make any changes to the logo to ensure uniformity in the Centenary Birthday celebrations across the SSSIO and its associated institutions.

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